B2B HR Consulting Firm
A B2B HR consulting firm had real expertise, but its LinkedIn content and lead generation process needed clearer structure.
Field: HR consulting / B2B professional services / LinkedIn strategy
Problems:
The firm’s content explained HR topics, but did not always connect them to the business problems leaders feel first
LinkedIn needed stronger content pillars, clearer audience logic, and a more consistent posting system
The messaging needed to move from general HR expertise to more specific buyer situations
Lead generation needed better organization, including prospect criteria, lead tracking, and a clearer connection between content and outreach
Impact:
Built a LinkedIn and lead generation framework that made the firm’s expertise easier to communicate and easier to connect to the right audience. The work helped turn scattered content ideas into a more usable system for visibility, audience trust, and business development.
Key Contributions:
Reviewed existing LinkedIn and content direction to identify where the message felt too broad or too internally focused
Mapped the target audience around business roles, decision-making needs, and common pressure points
Reframed HR topics around business situations, including hiring strain, retention concerns, employee communication, leadership gaps, and team growth
Created content pillars so the firm could publish with more consistency instead of treating every post as separate
Developed post ideas and content angles that made HR expertise more relevant to founders, executives, and operational decision-makers
Recommended a LinkedIn content mix across educational posts, practical explanations, credibility-building content, and soft conversion posts
Built lead sourcing logic based on company type, role, likely need, and fit
Created qualification guidance so the team could identify stronger prospects before outreach
Structured a lead tracking approach to make LinkedIn activity easier to manage and follow up on
Connected content strategy and lead generation so publishing supported awareness, trust, and direct business development
