I'm Nina Kotova. My professional life has taken a slightly unusual route.

I started in law. My legal education turned out to be an education in research, evidence, interpretation, and how institutions use language to shape what people are allowed to think a rule means. I later did postgraduate research with a focus on administrative law and mass media. I also taught university-level courses for a while. Teaching taught me one thing I still rely on: understanding a subject and explaining it clearly are different skills, and most people are only good at one.

After I moved to the United States, my career went into business operations and procurement. I worked with vendors, purchase orders, requisitions, ERP systems, delivery documentation, and the kind of internal coordination nobody notices until something goes wrong. Later I studied Information Science and e-Society at the University of Arizona. That gave me a different lens on questions I'd already been circling: how people find information, how technology shapes behavior, how platforms shape what gets communicated, and what actually makes information trustworthy.

Content strategy and digital communication came after that, more as a continuation than a pivot. I've worked on websites, editorial strategy, SEO and AEO, AI visibility, long-form writing, and the kind of content systems that keep a small team from reinventing its voice every quarter.