Writing on content strategy, messaging, AI visibility, and the mechanics of trust.
This section is dedicated to work. I write here about brand messaging, website clarity, case-study logic, content systems, and the way people read before they decide. It’s where I collect observations, frameworks, and essays that sit closest to my practice.
Reddit Is Cited by AI More Often Than YouTube and Wikipedia. What That Means for Your Content
Reddit makes up 3.11% of the sources AI systems cite in their answers, more than YouTube and Wikipedia. That’s a signal of what AI systems are looking for in content, and it changes how writing works.
SGE and AI Overviews: How to Create Content Google Wants to Cite
When Google began surfacing AI-generated summaries in search, many worried about lost clicks. But the real opportunity lies in teaching machines to trust your voice — crafting content designed for humans yet legible to algorithms.
How AI Is Transforming Communication in 2025
AI is no longer just a tool—it co-authors our conversations, translates across contexts, and shapes how empathy and efficiency are felt at scale. Yet with every gain, something is lost. The real shift is not technical but human: what does it mean to communicate when mediation is everywhere?