Writing on Content, Search, Trust, and Digital Culture
I write about how people read, trust, search, compare, and make sense of information online.
Some essays are about B2B content strategy, website messaging, AI visibility, and buyer trust. Others look at digital culture, media behavior, visual communication, and the way platforms change how information feels.
Together, they’re part of the same question: how does content become clear, useful, credible, and worth paying attention to?
Why AI Cites Reddit More Often Than YouTube and Wikipedia, and What It Means for Content
Reddit makes up 3.11% of the sources AI systems cite in their answers, more than YouTube and Wikipedia. That’s a signal of what AI systems are looking for in content, and it changes how writing works.
SGE and AI Overviews: How to Create Content Google Wants to Cite
When Google began surfacing AI-generated summaries in search, many worried about lost clicks. But the real opportunity lies in teaching machines to trust your voice — crafting content designed for humans yet legible to algorithms.