Writing on Content, Search, Trust, and Digital Culture
I write about how people read, trust, search, compare, and make sense of information online.
Some essays are about B2B content strategy, website messaging, AI visibility, and buyer trust. Others look at digital culture, media behavior, visual communication, and the way platforms change how information feels.
Together, they’re part of the same question: how does content become clear, useful, credible, and worth paying attention to?
SGE and AI Overviews: How to Create Content Google Wants to Cite
When Google began surfacing AI-generated summaries in search, many worried about lost clicks. But the real opportunity lies in teaching machines to trust your voice — crafting content designed for humans yet legible to algorithms.