Noz Brand & Digital Marketing

This project simulated a real-world e-commerce scenario where I designed and launched a fully functional Shopify store, optimized for SEO, and tailored to the target customer persona to drive conversions.

Improved user experience by running A/B tests on CTA placements and product visuals, resulting in more intuitive navigation.

Developed a tailored social media strategy to connect with the target audience, boosting engagement across platforms.

Optimized SEO through comprehensive keyword research, focusing on strategic terms.

Crafted an engaging website layout with visuals and copy that captivated the target audience and supported conversion goals.

Launched a fully functional Shopify store with a unique design and color palette that aligned with the brand’s identity.

  • Paid search strategy chart with keywords for eco-conscious, colorful lifestyle, and direct actions categories. Includes terms like 'reef safe sunscreen' and 'buy sunscreen online.'

  • Ad copy instructions for creating an online ad, detailing requirements for headlines and descriptions. Includes a sample ad preview with headlines like "Buy sunscreen online" and "All natural sunscreen." The sample ad also highlights a website link and description about engaging with a community. The background contains a logo for Nōz.

  • "Interest-Based Audience presentation slide with objectives focused on conversion, KPI as sales, and cost-efficiency metric as CPA. Includes a screenshot of an audience targeting tool interface, displaying settings for location, age, gender, language, and interests. Contains the logo 'NÖZ' at the bottom right."

  • Interest-Based Ad Creative presentation slide, discussing target audience in their 30s using a child in the image to enhance attention for sunscreen. Includes screenshot of Facebook ad manager interface with Noz sunscreen ad preview.

  • Slide titled "Retargeting Ad Creative" featuring a Facebook ad screenshot. The left side explains the strategy to attract and engage the UK Facebook group using UK-themed imagery. The Facebook ad preview shows a woman with a British flag and Big Ben in the background. NOZ logo is at the bottom right.

  • "Retargeting Audience" presentation slide with objectives and metrics including clicks, traffic KPI, and CPC. Displays Facebook page custom audience settings for targeting users based on engagement and location with detailed demographic and interest criteria.

  • Collage of Instagram post examples for sunscreen promotion, including product highlights, a freebie offer with reviews, and educational content on sunscreen benefits.

  • Presentation slide titled "Value Proposition" with text describing the use of radiant colors and vibrant gradients to highlight key qualities like "bold," "affordable," "bright," and "enjoyable" for a brand named NöZ. Includes screenshots of a website featuring happy faces and a product image of sunscreen.

NUUBI Brand & Content Strategy

I developed and executed content marketing strategies to establish the brand’s presence in the e-learning market. Starting as an intern, I focused on keyword research and content optimization. As Team Lead, I guided a team to create platform-specific strategies, enhance brand positioning, and drive engagement, refining my skills in SEO, leadership, and data-driven decision-making.

key achievements

  • keyword strategy

    Conducted research, identifying 11 high-potential terms and 400+ low-competition opportunities, boosting content strategy.

  • content calendar development

    Created a dynamic content calendar featuring 40+ educational holidays, enhancing platform engagement

  • brand messaging

    Crafted 3 versions of the mission statement and 4 core values, ensuring consistent brand voice.

  • team leadership

    Managed a content team of 3, executing platform-specific strategies to engage diverse audiences.

  • content roadmap

    Developed a 30+ topic content roadmap, creating a sustainable content pipeline across 9 categories.

  • foundational projects

    Spearheaded 5 key brand initiatives, solidifying market positioning during the beta phase.

  • industry insights

    Compiled 8 key industry statistics, strengthening the company’s collaborative learning value proposition.

  • ux collaborations

    Partnered with UX designers to enhance landing page design, including 5 targeted CTAs for better conversions.

  • audience segmentation

    Optimized content strategies based on UX personas, increasing audience targeting precision.

Brand strategy on TikTok: #CriticalforGood

The #CriticalforGood TikTok strategy was designed to help users strengthen their critical thinking skills by engaging them with educational, thought-provoking content.

The channel was developed with a clear identity and targeted three core audiences: students, young adults seeking knowledge, and those aged 19–35 looking to sharpen their ability to think independently.

Graphic showing three types of content on smartphones labeled Hero, Hub, and Hygiene; Hero shows a protest scene, Hub shows an all-seeing eye symbol, Hygiene shows a brain with a lightbulb.

Content was divided into three key categories—Hero (major issues and trends), Hub (controversial topics), and Hygiene (daily critical thinking tips)—and delivered through a consistent weekly posting schedule.

Image with various hashtags related to learning and critical thinking, including #ProfessionalDevelopment, #CriticalThinking, #Skills, #Trend, #Learn, #Education, and #CriticalThought, on an orange background.

Strategic use of hashtags such as #CriticalThinking and #LearnOnTikTok helped improve discoverability and reach.

Content calendar grid showing planned topics for a month. Days are organized into categories: Hero, Hygiene, and Hub content. Different time allocations are noted: 1-2 minutes, 30 sec-1 minute. Topics include trust in Wikipedia, Joan of Arc’s mission, impact of mammograms, and COVID-19 vaccines ban, scheduled by day of the week and time.

By addressing trending, complex, and even controversial subjects—from evaluating Wikipedia's reliability to dissecting conspiracy theories—the channel encouraged users to engage in meaningful conversations and question the information they encounter online.

The project not only built a foundation for a loyal and curious community but also highlighted how social platforms like TikTok can be used as powerful tools for personal development and media literacy.