Welcome to my blog – a space where I share insights, tips, and stories at the intersection of content marketing and media research.

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Sell an Idea with an Image: Why Analogies Work in Marketing
Nina Kotova Nina Kotova

Sell an Idea with an Image: Why Analogies Work in Marketing

Analogies aren’t decoration in marketing, they’re cognitive tools that help people “see” what you mean when your message is new, complex, or abstract. Used with restraint and tested early, they reduce mental effort, build emotional clarity, and often move understanding faster than facts alone.

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How Micro-Skills Make an Author’s Writing Memorable
Nina Kotova Nina Kotova

How Micro-Skills Make an Author’s Writing Memorable

Memorable writing is usually built from small, repeatable choices: clearer phrasing, concrete details, cleaner transitions, and rhythm that reads well out loud. This article breaks those micro-skills into quick drills and a 30-minute editing protocol you can use to make your drafts feel sharper and more like you.

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How to Write Clearly – A Comprehensive Guide to Writing
Nina Kotova Nina Kotova

How to Write Clearly – A Comprehensive Guide to Writing

Most writing issues start with an unclear process. Authors delay the point, overload sentences, and expect readers to rebuild logic. This guide explains how to structure paragraphs, simplify syntax, cut noise, and apply practical editorial techniques that improve clarity in digital communication.

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