Welcome to my blog – a space where I share insights, tips, and stories at the intersection of content marketing and media research.
Quick Signs Your Writing Screams AI, And How to Hide Them
AI writing gives itself away fast, not through mistakes, but through a hollow feeling. I explain the three signals readers notice instantly, then share a 15 step workflow to keep voice and meaning intact when AI is part of the process.
How to Write Clearly – A Comprehensive Guide to Writing
Most writing issues start with an unclear process. Authors delay the point, overload sentences, and expect readers to rebuild logic. This guide explains how to structure paragraphs, simplify syntax, cut noise, and apply practical editorial techniques that improve clarity in digital communication.
Digital Anthropology: Why Content Strategists Should Think Like Researchers
Digital anthropology helps explain the reasons behind audience behavior. It shifts content strategy from producing posts to studying the meanings, rituals, and language that shape how people understand a brand.
“We Need Four Posts a Week.” I Asked: Why?
The idea that a brand needs “four posts a week” comes from an outdated production mindset. In 2025, frequency matters far less than how quickly an audience can absorb information and how much meaning each post delivers. The real metric is not volume but relevance.
Copywriting Frameworks Without Myths: Insights for 2025
In 2025, competition for user attention has reached its peak—58.5 % of Google searches in 2024 ended without a single external click.
Copywriting frameworks stay relevant not because they are formulas, but because they align with how people think, feel and decide.
Five Idea-Generation Techniques That Rarely Fail (Even When the Muse Is Silent)
Even the best writers run dry. These five content-idea techniques — from topic mapping to bisociation — keep creativity flowing naturally, without the pressure to “be inspired.”

