Welcome to my blog – a space where I share insights, tips, and stories at the intersection of content marketing and media research.

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How to Write Clearly – A Comprehensive Guide to Writing
Nina Kotova Nina Kotova

How to Write Clearly – A Comprehensive Guide to Writing

Most writing issues start with an unclear process. Authors delay the point, overload sentences, and expect readers to rebuild logic. This guide explains how to structure paragraphs, simplify syntax, cut noise, and apply practical editorial techniques that improve clarity in digital communication.

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“We Need Four Posts a Week.” I Asked: Why?
Nina Kotova Nina Kotova

“We Need Four Posts a Week.” I Asked: Why?

The idea that a brand needs “four posts a week” comes from an outdated production mindset. In 2025, frequency matters far less than how quickly an audience can absorb information and how much meaning each post delivers. The real metric is not volume but relevance.

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Copywriting Frameworks Without Myths: Insights for 2025
Nina Kotova Nina Kotova

Copywriting Frameworks Without Myths: Insights for 2025

In 2025, competition for user attention has reached its peak—58.5 % of Google searches in 2024 ended without a single external click.
Copywriting frameworks stay relevant not because they are formulas, but because they align with how people think, feel and decide.

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