Welcome to my blog – a space where I share insights, tips, and stories at the intersection of content marketing and media research.
Sell an Idea with an Image: Why Analogies Work in Marketing
Analogies aren’t decoration in marketing, they’re cognitive tools that help people “see” what you mean when your message is new, complex, or abstract. Used with restraint and tested early, they reduce mental effort, build emotional clarity, and often move understanding faster than facts alone.
How Micro-Skills Make an Author’s Writing Memorable
Memorable writing is usually built from small, repeatable choices: clearer phrasing, concrete details, cleaner transitions, and rhythm that reads well out loud. This article breaks those micro-skills into quick drills and a 30-minute editing protocol you can use to make your drafts feel sharper and more like you.
What Is Story Structure: 8 frameworks every writer and strategist should know
Story structure isn’t only for novels and films. It’s a practical way to shape attention and meaning in marketing content, using a handful of repeatable frameworks you can choose based on your goal and format.
Quick Signs Your Writing Screams AI, And How to Hide Them
AI writing gives itself away fast, not through mistakes, but through a hollow feeling. I explain the three signals readers notice instantly, then share a 15 step workflow to keep voice and meaning intact when AI is part of the process.
How to Write Clearly – A Comprehensive Guide to Writing
Most writing issues start with an unclear process. Authors delay the point, overload sentences, and expect readers to rebuild logic. This guide explains how to structure paragraphs, simplify syntax, cut noise, and apply practical editorial techniques that improve clarity in digital communication.
Digital Anthropology: Why Content Strategists Should Think Like Researchers
Digital anthropology helps explain the reasons behind audience behavior. It shifts content strategy from producing posts to studying the meanings, rituals, and language that shape how people understand a brand.

