Audited an anonymized federal contractor’s website and delivered a rewrite roadmap that made solution pages easier to scan and compare, with stronger proof placement, clearer buyer paths, and plain language outcomes.

Audited and rebuilt the site’s content logic. Reframed services around buyer outcomes, introduced a repeatable case story format, and delivered UX writing plus SEO rules the team could apply without guesswork.

Built a full organic content system for an AI English learning startup. 800 plus topic titles, 165 plus assets, mascot led visual rules, and a workflow that shipped consistent publishing across channels.

Built NOZ’s ecommerce launch package. Store design, tested UX changes, SEO focused product and category copy, and a repeatable social plan that drives traffic to collections and product pages.

Built and ran a TikTok content strategy for #CriticalforGood, using Hero Hub Hygiene pillars and question based formats to make media literacy usable in everyday scrolling and drive real discussion.

Helped build the brand and content foundation for an e learning startup in beta, moving from SEO intern to team lead, and shipping a keyword strategy, messaging set, and publishing system the team could run consistently.