#CriticalforGood TikTok Strategy
I developed and executed a TikTok content strategy designed to help people practice critical thinking through short, engaging learning videos.
Audience. Students, curious early career adults, and people roughly 19 to 35 who want to think more clearly, spot weak claims, and judge sources faster.
Channel role. A practical media literacy feed. Not lectures. Short prompts that trigger better questions.
The goal was to make critical thinking feel usable in everyday scrolling, and to build a repeatable system for publishing content that leads to real discussion, not empty views.
Content Design and Channel Identity
Structured the channel using the Hero, Hub, Hygiene model.
Hero. Big public moments and trends where misinformation and emotion spike. Protests, civic debates, breaking narratives.
Hub. Recurring controversial or symbolic topics that teach source evaluation. Conspiracy patterns, “is Wikipedia reliable,” why certain claims spread.
Hygiene. Short repeatable daily exercises. Quick habits for checking context, noticing framing, and separating evidence from confidence.
Engagement Strategy
Set a weekly cadence that balanced timely topics with evergreen learning prompts.
Used complex topics on purpose, but framed them as questions and trade offs, not hot takes.
Built repeatable formats that invite response. “What would change your mind,” “what evidence would you need,” “what’s missing from this clip.”
Discoverability
Used a focused hashtag set tied to the learning side of TikTok. Critical thinking, LearnOnTikTok, professional development style tags.
Aligned topics and packaging with TikTok’s education community so the content reached viewers already looking for learning content.
What I shipped
A channel structure with clear content pillars and repeatable formats.
A posting cadence and production rules for fast iteration.
A discoverability approach based on consistent topic labeling and hashtag intent.
Outcome
The strategy helped build a curious audience and positioned the channel as a learning feed, not entertainment. It showed how short form video can support media literacy when content is structured around questions, evidence, and repeatable thinking habits.
