NUUBI Brand & Content Strategy
I helped build the brand and content foundation for an e-learning startup during its beta phase. I started as an intern focused on SEO research and content optimization. Later, as a team lead, I managed a small content team and set a clear system for positioning, channel strategy, and a sustainable publishing pipeline.
Audience: learners exploring skill building, plus partners and educators evaluating the platform.
Where it was used: website content, SEO pages, and platform specific social content.
Goal: make the brand easier to understand, strengthen search visibility, and create a repeatable content system the team could run without starting from scratch each month.
Strategy and SEO research
Researched and selected 11 high potential keywords.
Identified 400+ low competition keyword opportunities to support long term growth.
Built a topic roadmap with 30+ topics across nine categories, designed as an ongoing pipeline.
Brand messaging
Drafted three mission statement options and defined four core values to keep tone and positioning consistent.
Turned positioning into usable messaging for content, not just a “brand doc.”
Content system and planning
Built a content calendar tied to 40+ educational holidays and seasonal moments.
Created a structured roadmap that connected topics to audience intent and channel fit.
Team leadership
Led a three person content team and assigned platform specific strategies by audience segment and goal.
Set review rules and consistency standards so the team could write in one voice.
UX and landing page support
Partnered with UX designers on landing page copy and CTA strategy.
Delivered five CTA options to support clearer user paths and reduce ambiguity in next steps.
What I shipped
Keyword strategy: 11 priority keywords plus a 400+ opportunity list.
Content calendar with 40+ education relevant moments.
Brand messaging set: mission options and four values.
Content roadmap: 30+ topics across nine categories.
Five foundational initiatives that supported positioning work during beta.
Landing page copy inputs and CTA options for UX collaboration.
Persona based segmentation notes used to sharpen targeting.
Outcome
A clearer brand story, a consistent voice, and a repeatable content system that supported both SEO and social publishing. The work gave the team structure. What to say, who it is for, where it should live, and how to keep shipping without guesswork.
