Created a content system with 800+ planned topics and 165+ assets, building a mascot-driven brand identity that achieved 9,000+ organic views and 400+ engagements in 90 days.

Designed and launched a Shopify store, optimizing layout, UX, SEO, and social media strategy to create a visually engaging and conversion-focused digital presence.

Built a TikTok channel using the Hero–Hub–Hygiene model, strategic hashtags, and consistent posting to engage young audiences and promote critical thinking and media literacy

Led SEO-driven content strategy for an e-learning startup, building a 400+ keyword pipeline, a 40+ holiday calendar, and managing a team of three to refine brand messaging and engagement.