Volunteer Content Strategy — AI-Powered English-Learning Startup
I developed and executed a full scale content strategy for an AI powered English learning platform.
Audience. English learners who want practical improvement and content that feels light, not academic.
Acquisition context. Organic distribution across social and owned channels, with content designed to be saved, shared, and revisited.
The goal was to build a cohesive brand presence that feels educational and fun, using the guinea pig mascot as the consistent visual anchor. Then turn that identity into a repeatable publishing system.
Content System Design
Built a complete topic architecture with 800 plus titles mapped to clear pillars and a cross posting plan.
Designed a visual storytelling system using recognizable guinea pig illustrations, plush style photography, and consistent graphic templates.
Defined format rules so every post looks and sounds like the same brand, even across different platforms.
Content Production and Workflow
Produced 165 plus content assets. Articles, posts, infographics, curated lists, checklists, and learning cards.
Built end to end workflows from ideation to writing, design, and publishing.
Balanced long form guides with short visual formats optimized for fast reading and high save rate.
Audience Relevance
Chose topics tied to real learner pain points. Grammar, usage, common mistakes, and conversational nuance.
Mixed education with humor to keep the brand approachable without losing clarity.
Kept voice consistent across formats so the audience could recognize the brand quickly.
What I shipped
A full topic library and content calendar logic.
A reusable visual system for mascot led storytelling and branded templates.
A production workflow that supported consistent publishing at scale.
A set of published assets across formats ready for repurposing.
Results. 100 percent organic
9,000 plus total views across channels.
8,000 unique impressions in under 90 days.
400 plus engagements. Comments, shares, likes, saves.
Standout posts reached 2 to 3 times the usual audience size in views.
Up to 70 percent read rate on new content, based on platform analytics.
30 percent completion rate on top articles, based on article analytics.
