Noz Brand & Digital Marketing

Store Design and Launch
Designed and launched an ecommerce store. Built a consistent brand look, improved the purchase flow through testing, and set up SEO plus a social plan to support discovery.

Context
The goal was to make products easy to compare, reduce drop off on key pages, and create a store structure that works for search and social.

Audience

• Segmented buyers by intent. Browsing, comparing, ready to buy.

• Mapped what each group needs to decide. Clarity, trust, shipping, returns.

• Translated questions into page structure and copy hierarchy.

Market research

• Reviewed direct competitors and substitutes to map category norms and gaps.

• Noted patterns in product page layout, trust signals, pricing framing, and CTAs.

• Used findings to define what the store should make obvious, and what claims to avoid.

UX and testing

• Tested CTA placement and product visuals to reduce navigation friction.

• Simplified information hierarchy on product and collection pages.

• Improved the path from discovery to add to cart.

SEO and product copy

• Researched keywords to shape category naming and product titles.

• Updated metadata and on-page copy for search visibility and readability.

• Improved internal linking and crawl-friendly structure.

Social plan

• Built a repeatable content plan tied to buyer questions and product discovery.

• Defined themes and formats that drive traffic to collection and product pages.

Outcome
The store shipped with consistent presentation, clearer product comparison, and stronger foundations for discoverability across search and social.