Welcome to my blog – a space where I share insights, tips, and stories at the intersection of content marketing and media research.

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Authenticity vs. Impression: Navigating Interviews the Honest Way
Nina Kotova Nina Kotova

Authenticity vs. Impression: Navigating Interviews the Honest Way

In interviews, we’re often taught to perform—to say what they want to hear. But honesty, even if imperfect, creates a truer foundation. Authenticity may not win every role, but it builds a career grounded in reality, not performance. The balance is delicate: showing strengths while admitting limits. Yet it’s often that humility that makes us most credible.

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The Currency of Media: Why Attention Matters
Nina Kotova Nina Kotova

The Currency of Media: Why Attention Matters

Attention is the real economy. Media doesn’t just inform; it competes, fragments, and monetizes our focus. High-quality visuals, interactivity, and hooks are the currency that keeps audiences engaged. Yet in this race for clicks, the question persists: are we designing for depth, or simply for distraction?

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The duality of “Us”
Nina Kotova Nina Kotova

The duality of “Us”

What defines “us” is inseparable from what defines “them.” Jordan Peele’s Us confronts fear, identity, and duality with unsettling clarity. Shadows, mirrors, and doubles reveal not only a cinematic tension but also a cultural one: belonging always exists alongside its opposite. The film’s quiet brilliance is in forcing us to look at the reflection we’d rather avoid.

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The Dark Side of Trolling and Its Impact on Online Communities
Nina Kotova Nina Kotova

The Dark Side of Trolling and Its Impact on Online Communities

Trolling seems harmless until it corrodes connection. Behind the sarcasm and provocation lies disruption—splitting groups, silencing voices, reshaping trust. Online spaces fracture when hostility becomes normalized. To study trolling is to study identity, power, and the fragility of digital belonging. The question isn’t only how to stop it—but how to rebuild what it breaks.

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