Welcome to my blog – a space where I share insights, tips, and stories at the intersection of content marketing and media research.

Cute cat figure holding a large pencil with star patterns on its body.
Why Bigger Text Feels More Expert
Nina Kotova Nina Kotova

Why Bigger Text Feels More Expert

We rarely notice it, yet it shapes our first impressions.
Font size.Before we take in the words themselves, our eyes register their scale, their weight, their rhythm.

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Faceless YouTube Channels: How AI Video Creation Shapes 2025
Nina Kotova Nina Kotova

Faceless YouTube Channels: How AI Video Creation Shapes 2025

Faceless YouTube channels are reshaping video culture in 2025 — thriving without hosts, built instead from stock footage, animations, and AI-generated voices. Their rise reflects both the ease of automation and the uneasy question of what happens when visibility itself becomes optional.

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Why multitasking is a myth
Nina Kotova Nina Kotova

Why multitasking is a myth

Multitasking feels fast. But it isn’t.
Each switch of attention comes with a hidden cost — seconds that stretch into minutes, fragments of thought that never return. Recent research shows productivity can fall by nearly 40% when tasks compete for focus.

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The Micro-Focus Era: How People Read and Scan Online
Nina Kotova Nina Kotova

The Micro-Focus Era: How People Read and Scan Online

We live in a world of constant scrolling, scanning, and swiping. Readers no longer consume content linearly — instead, they jump between fragments, visuals, and cues that guide their attention. This “micro-focus” has reshaped how people engage with articles, marketing, and storytelling, challenging creators to balance surface-level readability with deeper meaning.

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