Blog on Content Strategy, Brand Voice, AI Visibility, and Writing

Articles on content strategy, brand voice, AI visibility, writing, and the structures that shape how people read, trust, and use information online.

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The duality of “Us”
Research Nina Kotova Research Nina Kotova

The duality of “Us”

What defines “us” is inseparable from what defines “them.” Jordan Peele’s Us confronts fear, identity, and duality with unsettling clarity. Shadows, mirrors, and doubles reveal not only a cinematic tension but also a cultural one: belonging always exists alongside its opposite. The film’s quiet brilliance is in forcing us to look at the reflection we’d rather avoid.

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How the Internet creates FOMO
Digital Culture Nina Kotova Digital Culture Nina Kotova

How the Internet creates FOMO

We compare, refresh, and scroll, haunted by the sense that life is happening elsewhere. Social media amplifies this fear of missing out, turning connection into anxiety and choice into doubt. In chasing belonging, we often lose presence — and mistake illusion for reality.

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Aura, NFTs, and an Old Problem in a New Interface
Digital Culture Nina Kotova Digital Culture Nina Kotova

Aura, NFTs, and an Old Problem in a New Interface

NFTs and AI art did not create a new problem. They brought back an old one in a different interface. This essay looks at Walter Benjamin’s idea of aura, the logic of blockchain scarcity, and the growing crisis of authorship in AI art to ask a harder question: what still makes a work feel authentic when everything can be copied.

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