Blog on Content Strategy, Brand Voice, AI Visibility, and Writing
Articles on content strategy, brand voice, AI visibility, writing, and the structures that shape how people read, trust, and use information online.
Aura, NFTs, and an Old Problem in a New Interface
NFTs and AI art did not create a new problem. They brought back an old one in a different interface. This essay looks at Walter Benjamin’s idea of aura, the logic of blockchain scarcity, and the growing crisis of authorship in AI art to ask a harder question: what still makes a work feel authentic when everything can be copied.