Blog on Content Strategy, Brand Voice, AI Visibility, and Writing
Articles on content strategy, brand voice, AI visibility, writing, and the structures that shape how people read, trust, and use information online.
What Does “Casual” Actually Mean at Work?
Casual sounds simple, but at work it’s anything but. Does it mean jeans and hoodies—or business casual with polish? Does it mean a friendly tone—or brand-consistent messaging? The problem is not casualness itself, but the absence of shared meaning. Until we define it clearly, “casual” will keep confusing dress codes and communication alike.