Welcome to my blog – a space where I share insights, tips, and stories at the intersection of content marketing and media research.
SGE and AI Overviews: How to Create Content Google Wants to Cite
When Google began surfacing AI-generated summaries in search, many worried about lost clicks. But the real opportunity lies in teaching machines to trust your voice — crafting content designed for humans yet legible to algorithms.
The White Space Effect: How Emptiness Creates Meaning
White space isn’t absence — it’s the structure that gives shape to meaning. This essay explores how emptiness, in design and beyond, creates focus, emotion, and quiet significance.
How ALL CAPS became a language of emotion: Insights from font psychology
ALL CAPS has shifted from a practical tool of legibility into a shared emotional code—expanding across the screen the way a raised voice fills a room. In contrast, Gen Z’s embrace of lowercase shows how typography itself has become a spectrum of feeling, where case choice signals intimacy, irony, urgency, or distance.
Deep Dive: Getting Things Done (GTD) — A Complete Guide for Beginners
Getting Things Done (GTD) is less about doing more and more about carrying less — moving tasks out of your head into a trusted system. In that quiet shift, clarity returns, and action feels lighter.
The Evolution of Trust in Infographics: From Visual Appeal to Transparency
Infographics no longer surprise us. They appear in boardroom decks, in news feeds, in classrooms. Yet behind their familiar forms lies a quieter question: do we still trust them?This shift is cultural as much as technical.
Why Bigger Text Feels More Expert
We rarely notice it, yet it shapes our first impressions.
Font size.Before we take in the words themselves, our eyes register their scale, their weight, their rhythm.

