Welcome to my blog – a space where I share insights, tips, and stories at the intersection of content marketing and media research.

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How ALL CAPS became a language of emotion: Insights from font psychology
Nina Kotova Nina Kotova

How ALL CAPS became a language of emotion: Insights from font psychology

ALL CAPS has shifted from a practical tool of legibility into a shared emotional code—expanding across the screen the way a raised voice fills a room. In contrast, Gen Z’s embrace of lowercase shows how typography itself has become a spectrum of feeling, where case choice signals intimacy, irony, urgency, or distance.

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Why Bigger Text Feels More Expert
Nina Kotova Nina Kotova

Why Bigger Text Feels More Expert

We rarely notice it, yet it shapes our first impressions.
Font size.Before we take in the words themselves, our eyes register their scale, their weight, their rhythm.

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