Volunteer Content Strategy — AI-Powered English-Learning Startup

Written By Nina Kotova

I developed and executed a full-scale content strategy for an AI-powered English-learning platform.

The focus was on building an engaging, educational, and visually cohesive brand presence, with the guinea pig mascot as the creative centerpiece.

Content System Design

  • Built a complete content plan with 800+ titles and topics, mapped across content pillars and a cross-posting framework.

  • Designed a visual storytelling system featuring playful and recognizable guinea pig illustrations, plush photography, and stylized graphics to reinforce brand identity.

Content Production

  • Created 165+ unique content pieces (articles, posts, infographics, curated lists, checklists, cards).

  • Developed end-to-end production workflows, from ideation to design and publication.

  • Balanced long-form educational guides with concise, shareable visuals optimized for engagement.

Audience Relevance

  • Topics aligned directly with learner pain points and needs (grammar, usage, conversational humor).

  • Formats included humor-driven posts, grammar explainers, learning tips, and motivational visuals.

  • Established a consistent voice and visual language to build trust and recognition.

Results (100% Organic)

  • 9,000+ total views across channels

  • 8,000 unique impressions in under 90 days

  • 400+ active engagements (comments, shares, likes, saves)

  • Viral wins: top posts reached 2–3× audience size in views

  • Up to 70% readership on new content

  • 30% completion rate on top articles — far above industry benchmarks

Nina Kotova
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