At NUUBI, I developed and executed content marketing strategies to establish the brand’s presence in the e-learning market.
Starting as an intern, I focused on SEO research and content optimization. As Team Lead, I guided a content team to refine brand positioning, build platform-specific strategies, and increase engagement. This role allowed me to strengthen skills in SEO, leadership, and data-driven decision-making.
Key Achievements
Keyword Strategy: Researched and identified 11 high-potential keywords and 400+ low-competition opportunities, shaping long-term content growth.
Content Calendar: Built a dynamic calendar with 40+ educational holidays, boosting engagement across channels.
Brand Messaging: Crafted three mission statement versions and four core values to establish a consistent brand voice.
Team Leadership: Managed a team of three to deliver platform-specific content strategies for diverse audiences.
Content Roadmap: Designed a 30+ topic roadmap across nine categories, creating a sustainable content pipeline.
Foundational Projects: Spearheaded five initiatives that solidified NUUBI’s market positioning during the beta phase.
Industry Insights: Compiled eight statistics that reinforced the company’s collaborative learning value proposition.
UX Collaboration: Partnered with UX designers to refine landing pages with five targeted CTAs, improving conversions.
Audience Segmentation: Optimized strategies based on user personas, increasing targeting precision.
Results
The strategy established NUUBI as a credible player in the e-learning space, with stronger brand positioning, clearer messaging, and a scalable content system. By combining SEO, structured planning, and team leadership, NUUBI built a foundation for sustainable growth and user engagement.
