Writing on Content, Search, Trust, and Digital Culture

I write about things I want to understand better. Usually that means information, AI, media, technology, content, digital culture, work, or persuasion. Sometimes it means something else entirely.

This isn't built around one narrow subject. It's a personal collection of essays, research, observations, questions, and the occasional argument with something I read.

Why the Internet Is Getting Tired of Generic AI Content
Media Nina Kotova Media Nina Kotova

Why the Internet Is Getting Tired of Generic AI Content

AI did not create generic content, but it made it easier to produce at scale. This essay looks at why useful AI content can still feel empty when there is no authorial position behind it, and why judgment, specificity, and critical evaluation matter more as polished content becomes easier to copy.

Read More
Aura, NFTs, and an Old Problem in a New Interface
Media Nina Kotova Media Nina Kotova

Aura, NFTs, and an Old Problem in a New Interface

NFTs and AI art did not create a new problem. They brought back an old one in a different interface. This essay looks at Walter Benjamin’s idea of aura, the logic of blockchain scarcity, and the growing crisis of authorship in AI art to ask a harder question: what still makes a work feel authentic when everything can be copied.

Read More