Content Strategy, Website Messaging, and Brand Work
These case studies show how I work on website messaging, case study structure, UX writing, content strategy, and content systems for B2B organizations.
Content Infrastructure & Project Management for an Architecture and Engineering Firm
Built a clearer content operations system for a large AEC project portfolio by organizing project records, cleaning taxonomy, identifying asset gaps, and creating a more reliable content inventory. The work also included M&A communications benchmarking to support future announcements.
LinkedIn Brand Strategy + Lead Generation System for a B2B HR Consulting Firm
Built a LinkedIn content strategy and lead generation system for a fractional HR consulting firm, grounded in buyer language, audience research, and practical sourcing logic. The project included ICP definition, content pillars, editorial planning, post concepts, and lead qualification structure.
Full Content System from Zero for an AI-Powered English Learning Platform
Built a complete content system from the ground up, including topic architecture, visual rules, workflow logic, and 165+ published assets. The project gave the platform a scalable production structure and a more recognizable content identity.