Content Strategy, Website Messaging, and Brand Work
These case studies show how I work on website messaging, case study structure, UX writing, content strategy, and content systems for B2B organizations.
20th Anniversary Landing Page for a Federal Health & Technology Contractor
Created a milestone-based landing page that turned a 20-year company history into a credibility narrative for federal buyers. The project included full page content, proof packaging, case summaries, certification framing, and reusable story blocks for future content.
Federal Tech Messaging & Positioning for a Mission-Driven Technology Company
Conducted a full website and content audit for a federal technology company, then developed stronger positioning across homepage, solution pages, About narrative, proof structure, blog logic, and LinkedIn direction. The goal was to replace generic category language with clearer, company-specific messaging.
LinkedIn Brand Strategy + Lead Generation System for a B2B HR Consulting Firm
Built a LinkedIn content strategy and lead generation system for a fractional HR consulting firm, grounded in buyer language, audience research, and practical sourcing logic. The project included ICP definition, content pillars, editorial planning, post concepts, and lead qualification structure.