Content Strategy, Website Messaging, and Brand Work
These case studies show how I work on website messaging, case study structure, UX writing, content strategy, and content systems for B2B organizations.
LinkedIn Brand Strategy + Lead Generation System for a B2B HR Consulting Firm
Built a LinkedIn content strategy and lead generation system for a fractional HR consulting firm, grounded in buyer language, audience research, and practical sourcing logic. The project included ICP definition, content pillars, editorial planning, post concepts, and lead qualification structure.