Content Strategy, Website Messaging, and Brand Work
These case studies show how I work on website messaging, case study structure, UX writing, content strategy, and content systems for B2B organizations.
Landing Page Audit & Rewrite for an Aviation Security Consultancy
Audited and restructured a specialist consultancy website to make its offer clearer for decision-makers outside the discipline. The work included hero rewrite, service-line reframing, CTA logic, and buyer-focused messaging that translated technical expertise into readable business value.
20th Anniversary Landing Page for a Federal Health & Technology Contractor
Created a milestone-based landing page that turned a 20-year company history into a credibility narrative for federal buyers. The project included full page content, proof packaging, case summaries, certification framing, and reusable story blocks for future content.