Content Strategy, Website Messaging, and Brand Work
These case studies show how I work on website messaging, case study structure, UX writing, content strategy, and content systems for B2B organizations.
Landing Page Audit & Rewrite for an Aviation Security Consultancy
Audited and restructured a specialist consultancy website to make its offer clearer for decision-makers outside the discipline. The work included hero rewrite, service-line reframing, CTA logic, and buyer-focused messaging that translated technical expertise into readable business value.
Website Review. UX Writing and Content Recommendations (B2B)
Audited a federal IT firm’s website from the perspective of procurement and evaluation, then created a rewrite roadmap focused on clearer solution pages, proof placement, homepage messaging, and SEO structure. The result was a more usable direction for buyer-facing content and site improvement.
Full Brand & Website Strategy for a Commercial Construction Firm
Led a multi-part engagement covering website audit, brand messaging, proof structure, leadership visibility, LinkedIn positioning, and content direction. The work helped turn scattered strengths into a clearer external story built around trust and differentiation.