Hi, I’m Nina Kotova

a Content Marketing Specialist with a media researcher’s lens.

I create impactful digital strategies, craft data-driven narratives, and explore the cultural dimensions of media and marketing.

With a background in law, media studies, and digital marketing, I specialize in transforming complex ideas into compelling content.
My work combines research, storytelling, and strategic thinking to help brands connect with audiences authentically.

I hold a Bachelor of Science in Information Science and e-Society from the University of Arizona (2021-2023), graduating with a 4.0 GPA and earning recognitions on the Dean’s List and the Honorable Mention List.

I also hold a Master's in Law from the Russian Academy of Justice, specializing in Russian and international legal systems, and have completed certifications in Digital Marketing, Google Data Analytics, and SEO.

Digital Ads Specialist badge from The University of Arizona with logos of Google, Instagram, and TikTok. Text reads "The Global Tech Experience."
Badge for "Ecommerce Specialist" from "The University of Arizona" with a globe background and Shopify logo on a black circle.
Google Data Analytics Certificate badge from Coursera
Badge with text 'The Global Tech Experience Intercultural Skills' featuring a globe and hand icon.
Digital Marketing Internship badge with Girls in Marketing logo and partner logos: Monday.com, Iconosquare, Code First Girls, and REEF.
Certificate for a student on the University of Arizona iSchool Dean's List for Distinguished Scholars, Fall 2023, featuring the university logo and signature of Dean Catherine Brooks.
Microsoft Advertising Digital Advertising Fundamentals badge.
University of Arizona badge for Broadcast Media Sales & Marketing Fast Track by Student Engagement & Career Development.

marketing projects

Noz Brand & Digital Marketing Strategy

Simulated e-commerce launch for a bold sunscreen brand. Built a Shopify store, created 15+ branded assets, ran A/B tests, and led SEO research. Focused on UX, storytelling, and multi-channel strategy.

#CriticalforGood TikTok Strategy

Developed a content strategy to promote critical thinking through trending topics and hashtags. Targeted 3 audience segments, used hero-hub-hygiene formats, and sparked engagement around AI, conspiracy theories, and media literacy.

NUUBI Brand & Content Marketing Strategy

Led SEO-driven content strategy for an edtech startup. Identified 400+ keyword opportunities, built a content calendar around 40+ educational holidays, and planned 30+ blog topics to boost engagement during beta launch.

other projects

Color Impact in Movies

Analyzed color evolution in 30+ films, exploring its emotional and symbolic significance. Applied color theories to reveal how filmmakers use color to influence emotion, tone, character, and narrative progression.

Disinformation Research

Collaborated on a project investigating disinformation across digital platforms. Analyzed viral content manipulation techniques and developed a digital literacy framework to combat misinformation.

The Fourth Wall in Movies

Analyzed 7 films about the fourth-wall-breaking technique. Explored how it engages viewers and alters emotional responses, providing insights into audience perception and narrative involvement.

Python Text-Based Pokémon Game

Developed a console-based Pokémon game with a 3-round battle system, API integration, and custom ASCII art. Focused on object-oriented programming and interactive storytelling.

A24 Movies Database Management

Created a 7-table SQL database for 135+ A24 films, visualized insights with Tableau dashboards, and implemented advanced SQL procedures for dynamic reporting and data analysis.

Local WiKi Article

I created a Local Wiki article from scratch about the Charles O. Brown House, highlighting its historical significance in Tucson. This project enhances public understanding of local history through accessible, well-researched content.