I’m Nina Kotova, a content marketing strategist who turns research and insight into clear, compelling stories.

I help brands and startups grow organic reach, strengthen brand voice, and convert attention into action.

Content that Connects.

Strategy that Delivers.

My work

Research.

Structure.

Storytelling.

These are the skills I built through law, procurement, and information science. In content marketing, I use them to design strategies, create consistent workflows, and craft narratives that connect with audiences.

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About me

Badge with text 'The Global Tech Experience Intercultural Skills' featuring a globe and hand icon.

University of Arizona badge for Broadcast Media Sales & Marketing Fast Track by Student Engagement & Career Development.

Microsoft Advertising Digital Advertising Fundamentals badge.

Digital Ads Specialist badge from The University of Arizona with logos of Google, Instagram, and TikTok. Text reads "The Global Tech Experience."

Projects

Featured

Volunteer Content Strategy — AI-Powered English-Learning Startup

Created a content system with 800+ planned topics and 165+ assets, building a mascot-driven brand identity that achieved 9,000+ organic views and 400+ engagements in 90 days.

Designed and launched a Shopify store, optimizing layout, UX, SEO, and social media strategy to create a visually engaging and conversion-focused digital presence.

Built a TikTok channel using the Hero–Hub–Hygiene model, strategic hashtags, and consistent posting to engage young audiences and promote critical thinking and media literacy

Led SEO-driven content strategy for an e-learning startup, building a 400+ keyword pipeline, a 40+ holiday calendar, and managing a team of three to refine brand messaging and engagement.

Other

Analyzed 30+ films and 41 sources to uncover how color functions as a storytelling tool, identifying five narrative functions and five recurring palettes in film history.

Built a text-based Pokémon battle game with PokéAPI integration, customizable rounds, scoring, ASCII art, and error handling—highlighting Python fundamentals and teamwork.

Disinformation Strategies on TikTok & Spotify

Conducted an independent study on TikTok and Spotify disinformation, analyzing case studies and mapping five interventions: fact-checking, verification, bot detection, moderation, and inoculation.

The “Fourth” Wall: Cinema & Audience Engagement

Explored six key concepts, from Diderot to Mulvey, showing how fourth wall breaks transform audiences from passive observers into active participants, with case studies like WandaVision.

Digital History Project — The Charles O. Brown House (Local Wiki)

Created a complete Local Wiki entry from scratch using 20+ historical sources, filling a major gap in Tucson’s digital history and making heritage more accessible to the community.

Designed a relational database of 135+ films with 7 tables, 50+ queries, and 10+ procedures, exporting data to JSON and visualizing insights in Tableau.