Essays on digital culture, media, attention, and the strange ways people experience information online.

This is where I write more freely. About media, internet life, visual language, film, online behavior, and the cultural side of communication. Some pieces are analytical, some more reflective, but all of them come from the same interest in how people interpret the world around them.

Cute cat figure holding a large pencil with star patterns on its body.
Why multitasking is a myth
Research & Society Nina Kotova Research & Society Nina Kotova

Why multitasking is a myth

Multitasking feels fast. But it isn’t.
Each switch of attention comes with a hidden cost — seconds that stretch into minutes, fragments of thought that never return. Recent research shows productivity can fall by nearly 40% when tasks compete for focus.

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Authenticity vs. Impression: Navigating Interviews the Honest Way
Research & Society Nina Kotova Research & Society Nina Kotova

Authenticity vs. Impression: Navigating Interviews the Honest Way

In interviews, we’re often taught to perform—to say what they want to hear. But honesty, even if imperfect, creates a truer foundation. Authenticity may not win every role, but it builds a career grounded in reality, not performance. The balance is delicate: showing strengths while admitting limits. Yet it’s often that humility that makes us most credible.

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