Essays on digital culture, media, attention, and the strange ways people experience information online.

This is where I write more freely. About media, internet life, visual language, film, online behavior, and the cultural side of communication. Some pieces are analytical, some more reflective, but all of them come from the same interest in how people interpret the world around them.

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Why multitasking is a myth
Research & Society Nina Kotova Research & Society Nina Kotova

Why multitasking is a myth

Multitasking feels fast. But it isn’t.
Each switch of attention comes with a hidden cost — seconds that stretch into minutes, fragments of thought that never return. Recent research shows productivity can fall by nearly 40% when tasks compete for focus.

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The Currency of Media: Why Attention Matters
Media & Internet Nina Kotova Media & Internet Nina Kotova

The Currency of Media: Why Attention Matters

Attention is the real economy. Media doesn’t just inform; it competes, fragments, and monetizes our focus. High-quality visuals, interactivity, and hooks are the currency that keeps audiences engaged. Yet in this race for clicks, the question persists: are we designing for depth, or simply for distraction?

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