Essays on digital culture, media, attention, and the strange ways people experience information online.

This is where I write more freely. About media, internet life, visual language, film, online behavior, and the cultural side of communication. Some pieces are analytical, some more reflective, but all of them come from the same interest in how people interpret the world around them.

Cute cat figure holding a large pencil with star patterns on its body.
The duality of “Us”
Research & Society Nina Kotova Research & Society Nina Kotova

The duality of “Us”

What defines “us” is inseparable from what defines “them.” Jordan Peele’s Us confronts fear, identity, and duality with unsettling clarity. Shadows, mirrors, and doubles reveal not only a cinematic tension but also a cultural one: belonging always exists alongside its opposite. The film’s quiet brilliance is in forcing us to look at the reflection we’d rather avoid.

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